Window to the Destination: Tourists’ Local Experience via “Online Experiences” on Airbnb Amid the Pandemic

Junjiao Zhang () and Hanqin Qiu ()
Additional contact information
Junjiao Zhang: Nankai University
Hanqin Qiu: Nankai University

A chapter in Information and Communication Technologies in Tourism 2022, 2022, pp 310-315 from Springer

Abstract: Abstract This study aims to explore the composition of virtual guided tour experience on Airbnb and to develop a formation process of virtual guided tour experience. A case study based on the qualitative analysis was conducted with a dataset of online reviews towards an Online Experience in Beijing, China. A three-stage process of virtual guided tour experience was concluded, including experience encounter, experience evaluation, and behavioral intention. Experience encounter describes the experience composition from four dimensions: interpretation quality, host credibility, tourist-host social contact, and peer interaction; Experience evaluation is involved with benefits mainly gained from the enhanced understanding of local culture and the satisfaction attributed by the sense of telepresence; Further, behavioral intention covers both online and offline willingness to recommend or repurchase the virtual tour, or visit the destination in person after the pandemic. Theoretical and practical implications in navigating tourism recovery were discussed.

Keywords: Local experience; Staycation; Airbnb; Online experiences; Tourist-host social contact; The COVID-19 crisis (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-94751-4_28

Ordering information: This item can be ordered from
http://www.springer.com/9783030947514

DOI: 10.1007/978-3-030-94751-4_28

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().