The Legal Conception of Misleading Product Labelling and its Operationalization

Viktor Smith (), Daniel Barratt (), Peter Møgelvang-Hansen () and Alexander U. Wedel Andersen ()
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Viktor Smith: Copenhagen Business School
Daniel Barratt: Copenhagen Business School
Peter Møgelvang-Hansen: Copenhagen Business School
Alexander U. Wedel Andersen: Woba.io

Chapter Chapter 2 in Misleading Marketing Communication, 2022, pp 11-24 from Springer

Abstract: Abstract The chapter outlines the basic approach taken by EU law to unfair commercial practices in general and to misleading food labelling in particular. It discusses the challenges connected with transposing the legal rules and the underlying reasoning into empirically manageable terms, that is, making potential misleadingness measurable, This includes the understanding of the nature of information, the link between knowledge and action, and the much-debated notion of the average consumer.

Keywords: Unfair Commercial Practices Directive; per se rules; The average consumer benchmark; Nutrition and health claims; Food standards; Truthful information; Verbal information; Visual information; Routine choices; Impulse-driven choices; The preference-conscious choice (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-11206-5_2

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DOI: 10.1007/978-3-031-11206-5_2

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