Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum

Cody T. Havard (), Frederick G. Grieve () and Ted B. Peetz ()
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Cody T. Havard: The University of Memphis
Frederick G. Grieve: Western Kentucky University
Ted B. Peetz: Belmont University

Chapter Chapter 4 in Intense Group Behavior and Brand Negativity, 2023, pp 77-96 from Springer

Abstract: Abstract The chapter updates the Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS) by including three additional fandom and group settings. Using the Group Behavior Composite (GBC), an overall measure of out-group negativity was identified for each participant and each setting. Comparative analysis found that group setting influences the greatest amount of negativity in order from (1) religion, (2) online gaming, (3) politics, (4) sport, (5) athletic footwear, (6) mobile phones, (7) streaming, (8) theme parks, (9) gaming console, (10) Disney Parks, (11) science fiction, and (12) comics. Implications of the findings along with future research are discussed.

Keywords: Rivalry; Group membership; Hierarchy of Out-group Derogation; Out-group Derogation Spectrum; Out-group Derogation; Group member negativity (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-23456-9_4

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DOI: 10.1007/978-3-031-23456-9_4

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