Conclusion

Riccardo Rialti () and Lamberto Zollo ()
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Riccardo Rialti: University of Milan
Lamberto Zollo: University of Milan

Chapter 7 in Digital Transformation of SME Marketing Strategies, 2023, pp 191-194 from Springer

Abstract: Abstract The aim of the book was to identify the main paths that could make SMEs ready to thrive in the digital era by integrating 4.0 technologies into their marketing strategies. The starting point of the research was the identification of the importance of advanced digital technologies beyond the manufacturing realm. Henceforth, it was central first to deconstruct the meaning of the term digital in different areas and eras (Rialti et al., 2020).

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-33646-1_7

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DOI: 10.1007/978-3-031-33646-1_7

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