Communicating Change

Braden Kelley

Chapter Chapter 17 in Charting Change, 2023, pp 183-191 from Springer

Abstract: Abstract When it comes to communicating change, too often managers rely on plain, boring text emails that nobody reads instead of treating change communications like a marketing campaign and using all of the same tools that the creative, strategy, and data/analytics teamscommunicationteams and at a marketing agency might use.

Date: 2023
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DOI: 10.1007/978-3-031-36193-7_17

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