The Goal and Scope of This Book

Arto Lindblom ()
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Arto Lindblom: Aalto University

Chapter Chapter 3 in Sensory Marketing in Retail, 2023, pp 27-41 from Springer

Abstract: Abstract This chapter introduces the goal and scope of the book and describes how the book delves into the world of sensory marketing in a physical retail setting while aiming to offer a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour. Cues are sensory stimuli that can vary along a wide array of features and can affect us in multiple ways. The chapter emphasises that most of the cues in a retail store are nearly invisible and difficult to spot by consumers. The chapter also briefly discusses the line between acceptable and unacceptable influencing.

Keywords: Sensory marketing; Sensory cues; Retail store; Store environment (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-47515-3_3

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DOI: 10.1007/978-3-031-47515-3_3

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