Exploring the Intersection Between Geographical Indications and Sustainable Wine Tourism: The Case of Le Colline del Prosecco di Conegliano e Valdobbiadene

Francesca Checchinato, Cinzia Colapinto (), Vladi Finotto (), Christine Mauracher () and Chiara Rinaldi ()
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Cinzia Colapinto: Ca’ Foscari University of Venice
Vladi Finotto: Ca’ Foscari University of Venice
Christine Mauracher: Ca’ Foscari University of Venice
Chiara Rinaldi: Ca’ Foscari University of Venice

A chapter in Wine Tourism and Sustainability, 2024, pp 163-178 from Springer

Abstract: Abstract Prosecco represents one of the most successful Geographical Indications (GIs) worldwide: its sales have continuously been growing regardless of shocks such as the COVID-19 pandemic or the war in Ukraine. While the Prosecco wine is widely known and consumed, supporting local development of its territories, there is still much untapped potential in terms of sustainable wine tourism development. In particular, since 2019 Le Colline del Prosecco di Conegliano e Valdobbiadene obtained the UNESCO World Heritage List (WHL) recognition as a Cultural Landscape, opening new opportunities in terms of synergies between wine and cultural tourism. Therefore, this chapter aims at addressing the intersection between UNESCO WHL and the Prosecco GI, by focusing on UNESCO’s potential as a leverage for sustainable wine tourism development.

Keywords: Geographical Indications; Sustainability; Wine Tourism; Le Colline del Prosecco di Conegliano e Valdobbiadene (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-48937-2_8

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DOI: 10.1007/978-3-031-48937-2_8

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