Pricing

Eugene Y. Chan ()
Additional contact information
Eugene Y. Chan: Toronto Metropolitan University

Chapter Chapter 3 in Consumer Behavior in Practice, 2024, pp 45-63 from Springer

Abstract: Abstract Understand the psychological factors that influenceinfluence consumers’ perception of prices, and apply this knowledge to create pricing strategies that align with consumer expectations and motivations.

Keywords: Reference price; Decoy effect; Anchoring; Discounts (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-50947-6_3

Ordering information: This item can be ordered from
http://www.springer.com/9783031509476

DOI: 10.1007/978-3-031-50947-6_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().