Brand Loyalty

Eugene Y. Chan ()
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Eugene Y. Chan: Toronto Metropolitan University

Chapter Chapter 4 in Consumer Behavior in Practice, 2024, pp 65-84 from Springer

Abstract: Abstract Develop a comprehensive understanding of the nature and dimensions of brand loyaltybrand loyalty, enabling the ability to identify and evaluate its impact on consumer behaviorconsumer behavior and business success.

Keywords: Branding; Brand extensions; Brand loyalty (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-50947-6_4

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DOI: 10.1007/978-3-031-50947-6_4

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