Marketing Research in the Global Environment

V. Kumar ()
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V. Kumar: Brock University

Chapter Chapter 2 in International Marketing Research, 2024, pp 47-72 from Springer

Abstract: Abstract Marketing success in international markets requires that industrial firms collect and analyze market and environmental information and formulate strategies that are appropriate to specific country markets.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-54650-1_2

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DOI: 10.1007/978-3-031-54650-1_2

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