Social Media and Discursive Practices in the Global Fashion Industry

Samuel Osei-Nimo () and Cindy Millman ()
Additional contact information
Samuel Osei-Nimo: Nottingham Trent University
Cindy Millman: University for the Creative Arts, Business School

Chapter Chapter 6 in Sustainable Digital Marketing for Fashion and Luxury Brands, 2025, pp 125-146 from Springer

Abstract: Abstract This chapter comprehensively discusses the complex relationship between social media, discursive practices, and sustainability in luxury fashion firms. We discuss the importance of sustainability for post-pandemic recovery and explore how social media serves as a power and knowledge mechanism in shaping sustainable fashion discourses. Through a Foucauldian lens, we analyse how these technologies influence the construction, dissemination, and regulation of sustainable practices, shedding light on the power dynamics at play. This chapter provides a distinct perspective on the transformation of fashion discourses, underlining the crucial contribution of social media in promoting sustainable luxury.

Keywords: Fashion industry; Social media; Sustainability; Discursive practices; Ethics (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-82467-8_6

Ordering information: This item can be ordered from
http://www.springer.com/9783031824678

DOI: 10.1007/978-3-031-82467-8_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().