The Impact of Country of Origin Marketing on Fashion Brands

Sibichan K. Mathew () and Aastha Garg ()
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Sibichan K. Mathew: National Institute of Fashion Technology
Aastha Garg: Footwear Design and Development Institute

A chapter in Fashion Marketing, 2025, pp 139-178 from Springer

Abstract: Abstract This chapter attempts to explain the role of the Country of Origin (COO) in fashion marketing by providing an understanding of the concept, its influence on consumer decision-making, and its legal regulations while enabling the readers to gain a historical perspective of COO labelling. It also highlights the significant policies in the major fashion consumption and production markets. A comprehensive set of sources to access the COO labelling requirements in major markets and a discussion on the growing use of COO and its surrogates by major fashion brands is included.

Keywords: Country of Origin (COO); Fashion manufacturing; Trade regulations (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-82571-2_6

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DOI: 10.1007/978-3-031-82571-2_6

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