Convergence

Anthony M. Kent (), Anne Peirson-Smith () and Yuri Siregar ()
Additional contact information
Anthony M. Kent: Nottingham Trent University, Nottingham School of Art & Design
Anne Peirson-Smith: Northumbria University, School of Design, Arts & Creative Industries
Yuri Siregar: University of Leeds, School of Design

Chapter 9 in Customer Journeys in Fashion, 2025, pp 211-238 from Springer

Abstract: Abstract In the complex world of fashion consumption, the customer journey has become a subject of more intense research interest. Previous chapters have examined the evolution of customer journeys and the contribution of consumers, organisations and the broader environment in which the journeys take place. They have demonstrated how the customer journey is becoming increasingly complex and dynamic, with more touchpoints between brand and consumer and changes in consumer decision-making. This chapter argues that they remain anchored in a twentieth-century management paradigm and proposes that a broader approach to understanding customer journeys is required.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-83951-1_9

Ordering information: This item can be ordered from
http://www.springer.com/9783031839511

DOI: 10.1007/978-3-031-83951-1_9

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().