Animal Intelligence: A Second I in Advertising?

Jack Waverley ()
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Jack Waverley: University of Manchester

Chapter Chapter 8 in Rethinking Advertising, 2025, pp 135-150 from Springer

Abstract: Abstract This is a chapter about three forms of intelligence—artificial, animal, and advertising. Many brilliant researchers, educators, activists, and other questioning types are already debating the issues raised when various domains of intellectual work—including advertising—intersect with various forms of intelligence—such as Artificial Intelligence (AI) and animal intelligence. The central theme of this chapter is that the latter category of intelligence—a category including the heterogeneous intelligences of innumerable nonhuman species—is rarely considered valuable (e.g., interesting, profitable, or otherwise meaningful) enough to be given acronymic status. The fact is that Artificial Intelligence becomes ‘AI’ but animal intelligence does not. That tells us something. That ‘something’ is what I wish to begin unpacking here, asking: how can we V-O-T-E for advertising, market, and consumption systems that benefit all forms of intelligence?

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-86536-7_8

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DOI: 10.1007/978-3-031-86536-7_8

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