New Price-Based Business Models

Gábor Rekettye (), Jonathan Liu () and Pál Danyi ()
Additional contact information
Gábor Rekettye: University of Pécs
Jonathan Liu: The International Business School Sale
Pál Danyi: Budapest University of Technology and Economics (BME)

Chapter Chapter 13 in Pricing for Strategic Managers, 2025, pp 273-285 from Springer

Abstract: Abstract Objective 1: To discuss the changing elbowroom of pricing decisions and its consequences on the companies’ pricing activity. Objective 2: To categorise business policies according to their relation to the borders of the zone of pricing. Objective 3: To present the different new disruptive pricing policies categorised into price-based, hybrid, and value-based pricing.

Date: 2025
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DOI: 10.1007/978-3-031-90526-1_13

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