Dynamic Pricing

Gábor Rekettye (), Jonathan Liu () and Pál Danyi ()
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Gábor Rekettye: University of Pécs
Jonathan Liu: The International Business School Sale
Pál Danyi: Budapest University of Technology and Economics (BME)

Chapter Chapter 7 in Pricing for Strategic Managers, 2025, pp 139-164 from Springer

Abstract: Abstract OBJECTIVE 1: To understand price discrimination's concept, dynamic nature, and relationship with theory and practice. OBJECTIVE 2: To learn to use different methods and bases of price discrimination, such as place, time, intensity of use, terms and time of payment, and characteristics of customer segments. OBJECTIVE 3: To understand the advantages and disadvantages of yield management, debate the correctness and fairness of its use, and discuss how the methods and techniques perceived fairnessperceived fairness of this method can be improved.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-90526-1_7

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DOI: 10.1007/978-3-031-90526-1_7

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