B2B Marketing in the Service Era

Naushaba Chowdhury (), Pravin Balaraman (), Jonathan Liu (), Ibrahim Sirkeci () and Jonathan A. J. Wilson ()
Additional contact information
Naushaba Chowdhury: University of the West of Scotland
Pravin Balaraman: University of the West of Scotland
Jonathan Liu: University of Wales
Ibrahim Sirkeci: International Business School
Jonathan A. J. Wilson: Regent’s University London

Chapter Chapter 7 in Essential B2B Marketing Strategies, 2025, pp 107-123 from Springer

Abstract: Abstract The way organizations operate has changed with the start of the post-industrial era also known as the information age, the knowledge-based society, or even the service economyService economy. The phrase ‘Everything as a service’ gained much popularity over the last few decades with the shift in consumer behaviour. External factors such as globalizationGlobalization, urbanizationUrbanization, and digitalizationDigitalization have impacted the rise in the service economyService economy whereby, relationships, increasing customerCustomer touchpointsTouchpoints, co-creation, and customizationCustomization, to attract and retain customersCustomer have become essential for organizations to address.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-91104-0_7

Ordering information: This item can be ordered from
http://www.springer.com/9783031911040

DOI: 10.1007/978-3-031-91104-0_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().