Servitization

Naushaba Chowdhury (), Pravin Balaraman (), Jonathan Liu (), Ibrahim Sirkeci () and Jonathan A. J. Wilson ()
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Naushaba Chowdhury: University of the West of Scotland
Pravin Balaraman: University of the West of Scotland
Jonathan Liu: University of Wales
Ibrahim Sirkeci: International Business School
Jonathan A. J. Wilson: Regent’s University London

Chapter Chapter 8 in Essential B2B Marketing Strategies, 2025, pp 125-143 from Springer

Abstract: Abstract Services have become a key concept in the business world. Whilst service industries have gained popularity and profitability over the years, the inclusion of services in the manufacturing industry has become increasingly important to diversify and attain growth for manufacturing organizations. The shift from productProduct centric to service centricService centric has sprung growth opportunities in gaining competitive advantageCompetitive advantage and engagementEngagement in various customer solutionCustomer solutions streams. The concept of servitizationServitization was first introduced by Vandermerwe and Rada, 1988 as offering services to add valueValue to the core corporate offering.

Date: 2025
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DOI: 10.1007/978-3-031-91104-0_8

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