Examining the Motivation Construct and Its Influence on the ‘Conscious Consumption’ of Second-Hand Luxury Fashion

Kate Armstrong (), Manon Moineville and Fabio Ciquera
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Kate Armstrong: Norwich University of the Arts
Manon Moineville: Durham University
Fabio Ciquera: Ravensbourne University London

A chapter in New Horizons in Fashion and Marketing, 2025, pp 75-92 from Springer

Abstract: Abstract Despite the evolution of luxury fashion and the emergence of new consumer profiles and behaviours, research has predominantly focused on the traditional consumption of brand-new luxury goods. In contrast, this chapter seeks to advance knowledge on an emerging consumer segment within the luxury industry: the second-hand luxury fashion consumer, as a contemporary and valuable topic worthy of exploration as we examine new horizons in fashion consumption and marketing. We define terms such as second-hand luxury fashion and conscious consumption via a sustainably sartorial framework. We examine and critically review the current literature on self-determination theory (SDT) as a motivational and theoretical lens that advances the understanding of this consumption phenomenon. We propose a set of motivational archetypes to understand better this emerging sustainable fashion segment and its potential impact on our understanding of fashion marketing and consumption as a new horizon in fashion consumerism.

Keywords: Fashion; Luxury; Second-hand fashion; Sustainability; Circular economy; Motivation; Consumption (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-94196-2_4

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DOI: 10.1007/978-3-031-94196-2_4

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