What is Nation Branding and Place Branding? Definitions and Origins

Jose Filipe Torres () and Richie Karaburun ()
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Jose Filipe Torres: Bloom Consulting
Richie Karaburun: New York University, School of Professional Studies

Chapter Chapter 1 in Nation and Place Branding, 2026, pp 1-31 from Springer

Abstract: Abstract This chapter introduces readers to the foundational concepts of Nation Branding and Place Branding, exploring their evolution, complexities, and critical role in a competitive global landscape.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-97325-3_1

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DOI: 10.1007/978-3-031-97325-3_1

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