Digital Identity and Digital Footprint in Nation and Place Branding

Jose Filipe Torres () and Richie Karaburun ()
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Jose Filipe Torres: Bloom Consulting
Richie Karaburun: New York University, School of Professional Studies

Chapter Chapter 5 in Nation and Place Branding, 2026, pp 125-157 from Springer

Abstract: Abstract The chapter begins with looking at the initial emergence of and ongoing relevance of the digital identities of countries, regions, and cities. It looks at and analyzes different approaches that places have applied to monitoring, curating, and contributing to these digital identities until now and why taking such action is important. This involves examples of tools and tactics that places have employed so far, as well as the opportunities provided by more recent innovations, such as artificial intelligence (AI) and the metaverse. The examples make clear how a place's digital identity affects perceptions of and demand for the place. Finally, the chapter opens the discussion on what the future might hold, and if and how countries, regions and cities can prepare.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-97325-3_5

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DOI: 10.1007/978-3-031-97325-3_5

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