The Role of Sustainability in Nation and Place Branding

Jose Filipe Torres () and Richie Karaburun ()
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Jose Filipe Torres: Bloom Consulting
Richie Karaburun: New York University, School of Professional Studies

Chapter Chapter 7 in Nation and Place Branding, 2026, pp 187-215 from Springer

Abstract: Abstract This chapter conceptualizes sustainability, aiming to demystify this complex notion within the context of Nation Branding and Place Branding. It will explore the intricate relationship between sustainability and Nation and Place Branding from environmental, social, and economic perspectives, highlighting how to measure sustainability performance effectively. Additionally, the chapter will address the challenges and risks associated with integrating sustainability into Nation and Place Branding strategies. Real-world examples, such as Costa Rica’s Nation Brand, Bhutan's Gross National Happiness Index, and the Palau Pledge, will illustrate the multifaceted nature of sustainability, emphasizing the open-mindedness, holistic perspective, and collaborative approach required for successful implementation.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-97325-3_7

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DOI: 10.1007/978-3-031-97325-3_7

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