Conclusion: Envisioning the Future of Corporate Storytelling for Branding

Brighton Nyagadza
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Brighton Nyagadza: York St. John University, Department of Business, Management and Health Studies

Chapter 7 in Corporate Storytelling for Branding, 2026, pp 97-107 from Springer

Abstract: Abstract Findings from the prior knowledge on storytelling for branding for corporates in the current chapter recommend that the stories should be based on official and truthful corporate communications, although at times the versions may not be in line with the expectations and evaluations by internal stakeholders. The researcher agrees with this view as it offers some credibility in the acceptance by the intended audience and relevant application in the organisation. Storytelling for branding for corporates can be used to influence the employees to appreciate their leaders as well as building confidence and engagement. The current chapter gives a prediction of the future of corporate storytelling for branding, and its related dynamics in emerging markets.

Keywords: Future Trends; Storytelling for branding for corporates; Corporate Social Responsibility; Social investments for corporates; Corporate Philanthropy; M31; L82; Z10 (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-3-032-03496-0_7

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