Revolutionizing the Business Model

Oliver Gassmann (), Karolin Frankenberger () and Michaela Csik ()
Additional contact information
Oliver Gassmann: University of St. Gallen
Karolin Frankenberger: University of St. Gallen
Michaela Csik: University of St. Gallen

A chapter in Management of the Fuzzy Front End of Innovation, 2014, pp 89-97 from Springer

Abstract: Abstract In the future, the race for comparative competitive advantages will take place between business models, and not just between products, services, and technologies. Considering that a firm’s business model is a complex system characterized by interdependencies and secondary effects, it can be assumed there are many barriers that prevent companies from developing a new business model and moving into a ‘blue ocean’. The Business Model Innovation Map provides a process for business model innovation structured in three steps. After one’s starting point has been defined by describing the current business model as a first step, the next step is the process of ideation with the help of various tools, such as the business pattern cards. These contain 55 main patterns of business models to encourage outside-the-box thinking and help to start analyzing how existing patterns of business models could be adapted to one’s own particular situation. A set of checklists and tools ease the third step of quickly developing the business model around a promising idea and integrating it successfully.

Keywords: Business Model; Focal Firm; Business Model Innovation; Target Customer; Revenue Model (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (6)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-01056-4_7

Ordering information: This item can be ordered from
http://www.springer.com/9783319010564

DOI: 10.1007/978-3-319-01056-4_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().