Influencing Healthy Food Choice through Multisensory Packaging Design

Anna Fenko ()
Additional contact information
Anna Fenko: University of Twente

Chapter 9 in Multisensory Packaging, 2019, pp 225-255 from Springer

Abstract: Abstract This chapter discusses different strategies to communicate food health benefits to consumers. Currently, health labels and nutrition information are the main tools used to inform consumers about the health benefits of food products. However, consumers often ignore health claims due to a lack of trust, knowledge, and/or awareness. Another strategy is to use multisensory packaging design that influence healthy food choice indirectly, through ‘nudge’-type interventions. The chapter summarizes current research into the effects of multisensory packaging cues (e.g., colour, shape, material, and sound) and informational cues (e.g., health and organic labels) on healthiness perception, taste evaluation, and product choice. The results suggest that congruent health communication, which integrates multisensory packaging design and informational cues, can decrease consumer scepticism towards health claims and by so doing encourages consumers to make healthier food choices.

Keywords: ‘Unhealthy = tasty’ intuition; Health labels; Multisensory packaging cues; Congruence; General Health Interest; Food neophobia (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-94977-2_9

Ordering information: This item can be ordered from
http://www.springer.com/9783319949772

DOI: 10.1007/978-3-319-94977-2_9

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().