Sales Promotion

Karen Gedenk, Scott A. Neslin and Kusum L. Ailawadi
Additional contact information
Karen Gedenk: University of Cologne
Scott A. Neslin: Tuck School of Business at Dartmouth
Kusum L. Ailawadi: Tuck School of Business at Dartmouth

A chapter in Retailing in the 21st Century, 2006, pp 345-359 from Springer

Keywords: Price Discrimination; Brand Loyalty; Sales Promotion; Price Promotion; Store Loyalty (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1007/3-540-28433-8_22

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