The CSR Brand Positioning Grid

Bart Brüggenwirth ()

Chapter 17 in Management Models for Corporate Social Responsibility, 2006, pp 140-146 from Springer

Keywords: Branding; marketing; positioning; external communication; advertising (search for similar items in EconPapers)
Date: 2006
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-33247-3_17

Ordering information: This item can be ordered from
http://www.springer.com/9783540332473

DOI: 10.1007/3-540-33247-2_17

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().