International dialog for successful acquisition of new customers

Thomas Nagel

Chapter 3 in International Direct Marketing, 2007, pp 77-97 from Springer

Abstract: Abstract Internationalization offers both small and medium-sized companies countless opportunities. Direct marketing is a good way to open up new markets overseas. The risks of internationalization can be minimized by using direct marketing. By explaining key strategic and operational issues, this article will demonstrate how these opportunities can be developed systematically. In the context of the direct marketing strategy, the selection of the appropriate direct marketing media is of great importance. This will vary according to the target group, industry and product, and will also depend on the target country.

Keywords: Target Group; Direct Marketing; Advertising Medium; Overseas Market; Successful Acquisition (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1007/978-3-540-39632-1_5

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