Entrepreneurship in Retailing: Leopold Stiefel’s “Big Idea” and the Growth of Media Markt and Saturn

Murali K. Mantrala and Manfred Krafft
Additional contact information
Murali K. Mantrala: University of Missouri
Manfred Krafft: University of Muenster

A chapter in Retailing in the 21st Century, 2010, pp 43-60 from Springer

Abstract: Abstract Retailing is a challenging industry to enter and be successful in. How do great retail businesses get started and grow? What are the hallmarks of a successful retail entrepreneur? Most students of retailing know the story of Sam Walton and how he founded and built up Wal-Mart to a point from which it could surge ahead to eventually become the number one retailer in the world. Many are also familiar with the stories of his predecessors, among them great American retail entrepreneurs such as Richard Sears and Alvah Roebuck, Frank Winfield Woolworth, and James Cash Penney. However, the experiences of successful contemporary retailers outside of the United States, e.g., those in Europe and Asia, are not so well known on an international scale. These retail leaders’ stories and insights are worth recounting, as they offer valuable guidance to budding retail entrepreneurs and managers setting up shops around the world.

Keywords: Consumer Electronic; Store Manager; Advertising Campaign; Product Assortment; Large Assortment (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-72003-4_4

Ordering information: This item can be ordered from
http://www.springer.com/9783540720034

DOI: 10.1007/978-3-540-72003-4_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().