Recent Developments and Future Outlook

Vithala R. Rao
Additional contact information
Vithala R. Rao: Cornell University

Chapter Chapter 10 in Applied Conjoint Analysis, 2014, pp 345-361 from Springer

Abstract: Abstract The previous chapters described several approaches employed for determining partworths of attributes and tradeoffs among them. The chapters dealt with various methods for both of ratings-based and choice-based conjoint methods. In addition, we described several applications of conjoint methodology to different marketing problems such as product design, product positioning, pricing, market segmentation, and several miscellaneous problems. During the last thirty plus years since these methods were introduced to marketing research, researchers have tackled various problems that are encountered in applying these methods in practice. As Hauser and Rao (2006) have noted, conjoint analysis is alive and well. In fact there have been several developments in the last 5–10 years that place this methodology as one of the most vibrant techniques in marketing research.

Keywords: Conjoint Analysis; Mixed Logit Model; Attribute Importance; Multinomial Probit Model; Adaptive Conjoint Analysis (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-87753-0_10

Ordering information: This item can be ordered from
http://www.springer.com/9783540877530

DOI: 10.1007/978-3-540-87753-0_10

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().