The Relationship Aspect of Marketing

Søren Hougaard () and Mogens Bjerre ()

Chapter 1. in The Relationship Marketer, 2009, pp 15-33 from Springer

Abstract: Abstract It is a common experience that the relationship between a customer and a supplier can be very strong and sometimes almost impossible for others to challenge.

Keywords: Supply Chain; Switching Cost; Relationship Marketing; Marketing Management; Marketing Concept (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-03243-1_1

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DOI: 10.1007/978-3-642-03243-1_1

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