The Driving Forces of Customer Relationships

Søren Hougaard () and Mogens Bjerre ()

Chapter 5. in The Relationship Marketer, 2009, pp 85-106 from Springer

Abstract: Abstract A relationship between a supplier and a customer never exists in a vacuum. Firstly, the relationship is influenced by the participants involved, here referred to as players. Secondly, the basic components of the specific relationship have an impact on the life of the relationship in terms of rules, functions, anticipations etc. We will name these basic components the relationship DMA. Together, the players and the DNA constitute a kind of relationship cell.

Keywords: Transaction Cost; Vertical Integration; Customer Relationship; Relationship Form; Core Service (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/978-3-642-03243-1_5

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