Relationships in Different Environments

Søren Hougaard () and Mogens Bjerre ()

Chapter 7. in The Relationship Marketer, 2009, pp 131-153 from Springer

Abstract: Abstract Relationships do not exist per se and they are not necessarily beneficial to any of the parties involved! The environment influences whether relationships may develop as well as their characteristics. This implies that the relationship will partly reflect the external conditions within the industry in which the partners of the relationship operate.58 Thus, there is no such thing as the “perfect” relationship, but rather relationships that are formed and developed under various forms of external and internal constraints.59

Keywords: Potential Customer; Brand Loyalty; Business System; Market Leader; Competitive Situation (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/978-3-642-03243-1_7

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