Detailed Examples of Successful Ingredient Brands

Philip Kotler () and Waldemar Pfoertsch ()
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Philip Kotler: Northwestern University
Waldemar Pfoertsch: China Europe International Business School

Chapter Chapter 6 in Ingredient Branding, 2010, pp 155-276 from Springer

Abstract: Abstract In this chapter, we would like to present in detail several examples of successful brands of industrial companies that illustrate best practices.

Keywords: Price Premium; Texas Instrument; Brand Awareness; Mountain Bike; Corporate Brand (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-04214-0_6

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DOI: 10.1007/978-3-642-04214-0_6

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