The End of Mass Media: Aging and the US Newspaper Industry

Mark Miller
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Mark Miller: 50+Digital LLC, Author, Retire Smart syndicated newspaper column, Publisher/Editor, RetirementRevised.com

Chapter Chapter 30 in The Silver Market Phenomenon, 2011, pp 409-417 from Springer

Abstract: Abstract The Baby Boom generation – the largest in US history – grew up with mass media, and is by far the largest constituency for newspapers, television, and magazines. But, as audiences age and fragment, the economic foundation of these traditional media is challenged. The pain is especially sharp in the newspaper industry, giving rise to worries about the future of American journalism.

Keywords: Customer Relationship Management; General Social Survey; Traditional Medium; Newspaper Publisher; News Site (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-14338-0_30

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DOI: 10.1007/978-3-642-14338-0_30

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