Universal Design: Innovations for All Ages

Oliver Gassmann and Gerrit Reepmeyer
Additional contact information
Oliver Gassmann: University of St. Gallen
Gerrit Reepmeyer: Institute of Technology Management

Chapter Chapter 8 in The Silver Market Phenomenon, 2011, pp 101-116 from Springer

Abstract: Abstract Demographics require companies to abandon the concept of solely targeting young customers. They need to create new products that are attractive to both younger and older customers. The key to success is Universal Design. Products that follow the principles of Universal Design do not separate but integrate customer groups, and they substantially increase a company’s target markets. This chapter not only highlights the economic potential of Universal Design, it also shows how Universal Design can be implemented within any corporation. A successful implementation needs to (a) define a suitable Universal Design strategy, (b) establish adequate processes within the firm, (c) design the products right, and (d) market the products appropriately to customers. The chapter concludes by illustrating attractive areas for universally designed innovations.

Keywords: Customer Relationship Management; Market Risk; Participative Design; Product Development Process; Universal Design (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-14338-0_8

Ordering information: This item can be ordered from
http://www.springer.com/9783642143380

DOI: 10.1007/978-3-642-14338-0_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().