Introduction to strategic planning in the international context

Rudolf Grünig and Dirk Morschett
Additional contact information
Rudolf Grünig: University of Fribourg
Dirk Morschett: University of Fribourg

Chapter 5 in Developing International Strategies, 2012, pp 89-95 from Springer

Abstract: Abstract Chapter 3 provided a general introduction to strategic planning oriented towards the context of a domestic company. Chapter 4 demonstrated how the strategic planning carried out by such a company might suggest the need to internationalize one or more of its activities. Chapter 5 now examines how such internationalization might be strategically planned. This chapter also considers strategic planning for companies which have already successfully managed to internationalize.

Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-24725-5_6

Ordering information: This item can be ordered from
http://www.springer.com/9783642247255

DOI: 10.1007/978-3-642-24725-5_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().