Evaluating market entry modes

Rudolf Grünig and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Dirk Morschett: University of Fribourg

Chapter 7 in Developing International Strategies, 2012, pp 123-148 from Springer

Abstract: Abstract When a company has decided to go international for new markets, it also has to decide on an adequate entry mode. It can choose from a wide range of options, which range from export entry modes to investment modes. In this chapter the different available market entry modes are described and practical tools are presented which can help companies to choose between them.

Keywords: Host Country; Foreign Market; Entry Mode; Local Partner; Target Market (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-3-642-24725-5_8

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