Part A Introductory Chapter

Diederich Bakker ()
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Diederich Bakker: Hanze University Groningen International Business School

A chapter in Vertical Brand Portfolio Management, 2015, pp 1-11 from Springer

Abstract: Abstract The proliferation of private labels has been evident in grocery retailing worldwide (Kumar and Steenkamp, 2007, Olbrich et al., 2009). Sales of private labels (PLs) have grown globally over the past decades. In North America, for example, PL unit sales have reached an average 22% share across all product categories (Nielsen, 2010). In several European countries PLs have gotten even higher market shares with 32% in Germany, 43% in Great Britain, and Switzerland leading the list with 46% unit sales (Nielsen, 2010).

Keywords: Product Category; Brand Manufacturer; Private Label; Store Brand; Channel Member (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-08221-5_1

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DOI: 10.1007/978-3-658-08221-5_1

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