Erratum zu: Mehr Markenkraft. Die andere Seite der Komplexität: nicht Kosten-, sondern Wachstumstreiber!

Gordon Euchler (gordon.euchler@bbdo.de) and Benjamin Pleißner (benjamin.pleissner@bbdo.de)
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Gordon Euchler: Deloitte Consulting GmbH
Benjamin Pleißner: BBDO Group Germany

Chapter 22 in Context-Marketing, 2021, pp E1-E1 from Springer

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-34291-3_22

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DOI: 10.1007/978-3-658-34291-3_22

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