Basic Thoughts on Agility in Sales

Claudia Thonet

Chapter 1 in The Agile Sales, 2023, pp 1-15 from Springer

Abstract: Abstract What is the situation in sales with regard to the agile transformation wave that is rolling over companies like a tsunami? What common understanding of agility can you create as a basis in sales? And how do you implement the agile manifesto concretely in sales and service areas? In this chapter, I explain the prerequisites and definitions, give you a metaphor for the change and describe the paradigm shift towards a new form of the sales world.

Date: 2023
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DOI: 10.1007/978-3-658-38286-5_1

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