Introduction

Manfred Bruhn () and Peter Rohlmann ()
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Manfred Bruhn: University of Basel
Peter Rohlmann: PR MARKETING

Chapter Chapter 1 in Sports Marketing, 2023, pp 1-2 from Springer

Abstract: Abstract Successful action in the sports business is one of the essential requirements for being successful in the competitive sports world. This demands from athletes, teams and organizers a comprehensive knowledge and understanding of increasingly complex marketing opportunities. This book presents the basics, management processes and perspectives of sports marketing in a compact and practice-oriented way, thus giving sports actors such as market partners and other stakeholders an overview of the most important knowledge to deal economically with and in sport.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39122-5_1

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DOI: 10.1007/978-3-658-39122-5_1

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