Sales Channels in Sports Marketing

Manfred Bruhn () and Peter Rohlmann ()
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Manfred Bruhn: University of Basel
Peter Rohlmann: PR MARKETING

Chapter Chapter 7 in Sports Marketing, 2023, pp 67-73 from Springer

Abstract: Abstract This chapter deals with the distribution policy of sports marketing. In distribution decisions in sports marketing, it is about the activities of sports actors to establish contact and connections with the demanders, to enable purchase transactions and/or to transfer services to the customer/partner. These different distributional aspects in sport are shown. For example, the central or decentralized marketing is an important decision-making situation. In addition, the cooperation with agencies is discussed.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39122-5_7

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DOI: 10.1007/978-3-658-39122-5_7

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