Marketing Strategy

Ralf T. Kreutzer
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Ralf T. Kreutzer: Hochschule für Wirtschaft und Recht

Chapter 4 in Practice-Oriented Marketing, 2023, pp 187-242 from Springer

Abstract: Abstract In this chapter, the reader learns to critically evaluate and apply different strategy concepts, to understand the design of competitive strategies, to develop customer-oriented strategies, and to explain and apply different concepts of market segmentation.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39717-3_4

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DOI: 10.1007/978-3-658-39717-3_4

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