The Importance of Regional Peculiarities for Business Life

Kay Pfaffenberger ()

Chapter Chapter 7 in Practical Handbook Business in Africa, 2023, pp 89-108 from Springer

Abstract: Abstract What shapes the image of Africa in the eyes of a European and what is it due to? What factors are important for investment or location decisions? The following will illustrate which conditions must be observed and which organizations and initiatives shape the economic events in Africa.

Date: 2023
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DOI: 10.1007/978-3-658-42518-0_7

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