The Retailer Brand: Starting Points

Jörn Redler ()
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Jörn Redler: Mainz University of Applied Sciences

Chapter Chapter 1 in The Retailer as a Brand, 2025, pp 1-17 from Springer

Abstract: Abstract Developing stores, apps, webshops, all points of purchase, as a strong brand is an imperative for retailers today. This chapter explains the driving forces behind this, the relationships that exist, and why strong brands are so important in retail.

Date: 2025
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DOI: 10.1007/978-3-658-47070-8_1

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