Store Brand Management: Ensuring Consistency

Jörn Redler ()
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Jörn Redler: Mainz University of Applied Sciences

Chapter Chapter 7 in The Retailer as a Brand, 2025, pp 425-434 from Springer

Abstract: Abstract The creation and strengthening of the retailer brand are continuous processes that require a learning process that is constant and uniform. Therefore, consistent expression of the brand idea is central. This chapter discusses strategies to ensure consistency across various spheres, employing the POP matrix to provide a comprehensive perspective.

Date: 2025
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DOI: 10.1007/978-3-658-47070-8_7

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