Internationalisation of PR Research: Evolution, Impact, and Learnings of the Global Communication Monitor Study

Sophia C. Volk (), Jens Hagelstein (), Alejandro Álvarez-Nobell (), Bruce Berger, Alexander Buhmann, Jim Macnamara (), Juan Meng (), Juan-Carlos Molleda (), Ángeles Moreno, Ralph Tench (), Dejan Verčič () and Markus Wiesenberg
Additional contact information
Sophia C. Volk: Universität Zürich
Jens Hagelstein: Universität Wien
Alejandro Álvarez-Nobell: Universidad de Malaga
Bruce Berger: University of Alabama
Alexander Buhmann: Handelshøyskolen BI
Jim Macnamara: University of Technology Sydney
Juan Meng: University of Georgia
Juan-Carlos Molleda: University of Oregon
Ángeles Moreno: Rey Juan Carlos University
Ralph Tench: Leeds Beckett University
Dejan Verčič: University of Ljubiljana
Markus Wiesenberg: gematik GmbH

A chapter in Kommunikation als Strategie, 2025, pp 3-28 from Springer

Abstract: Zusammenfassung Over the past decade, the professional field of strategic communication and public relations (PR) has witnessed significant international growth. The practice of strategic communication varies substantially across different regions due to diverse political, media, and socio-cultural contexts worldwide. For example, Asian professionals apply different norms and practices in fostering relationships with stakeholders than their colleagues from the US or Europe, influenced by the ancient philosophy of Confucius.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-48305-0_1

Ordering information: This item can be ordered from
http://www.springer.com/9783658483050

DOI: 10.1007/978-3-658-48305-0_1

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().