The Contribution of Ansgar Zerfass to Public Relations and Management Communication

Ralph Tench () and Stephen Waddington ()
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Ralph Tench: Leeds Beckett University
Stephen Waddington: Leeds Beckett University

A chapter in Kommunikation als Strategie, 2025, pp 43-57 from Springer

Abstract: Abstract Professor Dr. Ansgar Zerfass has made an important global contribution to public relations, corporate communications and strategic communication during his career. As a leading scholar and researcher, Zerfass’s influence has significantly advanced our understanding of how communication functions as a strategic management discipline within organisations. His work bridges theory and practice, providing frameworks and insights that have elevated the role of public relations and shaped its development as a community of practice and developing profession.

Date: 2025
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DOI: 10.1007/978-3-658-48305-0_3

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