Strategy Implementation—Achieve what 95 % of all Companies Never Achieve

Alexander Nowroth ()
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Alexander Nowroth: Lebenswerk Management GmbH

Chapter Chapter 7 in Sales and Business Models in the Logistics Industry, 2025, pp 187-215 from Springer

Abstract: Abstract Why is it still the case that more than 80% of all companies do not really implement strategy well? Only a fraction of all managers believe that strategy emotionally inspires other employees. This is despite there being hundreds of management books on the subject, tens of thousands of case studies, countless videos, and even more self-proclaimed experts. After over 100 successful projects, I've found this is because most implementation methodologies come from a time when linear change was the prevailing change metric. Project management has been adapted here and there, but in my view, not radically enough.

Date: 2025
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DOI: 10.1007/978-3-658-48407-1_7

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